Key:message
| Description |
|---|
| Gives indication on the type of message. |
| Group: properties |
| Used on these elements |
| Useful combination |
| Status: in use |
| Tools for this tag |
|
For use on advertising devices tagged with advertising=*.
The key =* gives an indication on the type of message of an advertising device. It is NOT the message itself. For message itself see inscription=*.
This tag should only be set if this is a permanent characteristics of the device, and not a temporary one.
An advertising device mostly display commercial messages as part of a marketing strategy, but not only : it can be used to display opinions, to display local information messages, to advertise on legal notices, to display map information, etc.
Recommended use
=commercial: the advertising device displays a commercial message, this is by far the case occurring the most often. This is the default value.=local: the advertising device displays a local information message. For example opening hours of municipal services, or of social facilities, information related to sanitary campaign, opening days for open-air market, any municipal or local information.=safety: the advertising device displays safety messages, for example 'risks related to flooded rivers'.=legal: the advertising device displays legal messages.=map: the advertising device displays map information.=political: the advertising device displays political electoral advertisings, for candidate running in the election ballot. Political billboards are often temporary billboards, and they display 'political' message.=showbiz: the advertising device displays information related to theatre, cinemas, concerts, art performances.=non_profit: the advertising device displays information related to non profit organizations.=opinion: the advertising device displays any opinions, and the boards are here for freedom of expression.=religion: the advertising device displays information related to the activities of a religion (such as a parish). This might include office dates and hours, news of the community, point of contact, intentions of prayers, pilgrimage informations....=funding: the advertising device (mostly aboard) displays information about who has financed a project.
Common combinations
When the advertising device can display opinion, non_profit, showbiz, political messages (therefore for =opinion, =non_profit, =showbiz, =political), most often the advertising device can be used by anybody, and can be combined with access=yes.
When the advertising device displays commercial, local, safety, legal, map messages (therefore for =commercial, =local, =safety, =legal, =map), most often the advertising device is private, its usage is reserved, therefore it needs to be combined with access=no.
If ever the advertising device has two faces, and one face (often the face front to the flow) displays 'commercial' message , while the other face (the one reverse to the flow) displays 'local' information message, then it is possible to have:
message:front=commercial and message:reverse=local.
The inscription itself can be provided using the key inscription=*, but this should be reserved for advertising signs, which do not change regularly.
Combinations on advertising unit
Rendering
Open questions
See also
- advertising proposal
subject=*
