brandscaping
English
Etymology
Blend of brand + landscaping.
Noun
brandscaping (uncountable)
- The organization of physical space as an extension or representation of a brand.
- 2002, Otto Riewoldt, Brandscaping: Worlds of Experience in Retail Design, Birkhauser Verlag AG (June 2002), page 8:
- Brandscaping turns the brand itself into a location - an attraction.
- 2002, Otto Riewoldt, Brandscaping: Worlds of Experience in Retail Design, Birkhauser Verlag AG (June 2002), page 8:
Related terms
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