refunction

re- +‎ function, as a calque of German Umfunktionierung.

refunction (third-person singular simple present refunctions, present participle refunctioning, simple past and past participle refunctioned)

1. (transitive) To transform (a culture or institution, etc.) in order to promote social change.
   • 2016, Antje Dallmann, Eva Boesenberg, Martin Klepper, Approaches to American Cultural Studies, page 143:

     A global corporate power, Del Rio Inc., attempts to refunction a Mexican peasant culture of small-holders for biopolitical exploitation by commodifying the water that sustains their way of life.