store brand

English

Noun

store brand (plural store brands)

(US) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.
Supermarkets are fighting national brands with store brand products.

Synonyms

own brand (UK)
house brand
private label
private brand

Translations

a brand specific to a retail chain

French: marque blanche (fr) f
Galician: marca branca f
German: Handelsmarke f, Eigenmarke f, Hausmarke f
Greek: ιδιωτική ετικέτα (el) n (idiotikí etikéta)
Italian: marca commerciale f, marchio commerciale m, marca del distributore f, marchio del distributore m
Portuguese: marca branca f
Spanish: marca blanca f

See also

white label

Further reading

“store brand”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present.
“store brand”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
“store brand”, in Collins English Dictionary.
“store brand”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.

Anagrams

sternboard

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