Frutiger Aero

English

Etymology

Coined by Consumer Aesthetics Research Institute member Sofi Lee in 2017. From Frutiger (a sans-serif typeface), from German Frutiger, the surname of its designer in turn meaning “of Frutigen”, and (Windows) Aero (a design language), a backronym for Authentic, Energetic, Reflective, and Open.

Pronunciation

Noun

Frutiger Aero (uncountable)

  1. (aesthetic) An Internet aesthetic characterized by modern and organic themes associated with nature, glass, water and air.