Tostito

• tostito

Likely from Spanish tosta (“toast”), tostado (“toasted”), with an ending matching other brands of Frito-Lay Inc. (Doritos, Cheetos, Fritos), from Spanish frito (“fried”).

Tostito (plural Tostitos)

1. A tortilla chip of the Tostitos brand.
   • 1996 December 15, Earl Gustkey, “When the Chips Are Down, Put Them in a Bowl”, in Los Angeles Times‎^[1], Los Angeles, Calif.: Los Angeles Times Communications, →ISSN, →OCLC, archived from the original on 5 June 2025:

     “Hey, the Boston Tea Party worked too,” said Dennis Martin, a Brigham Young marketing professor who helped stage a Tostito-torching party this week.

   • 2006 June 5, Tad Friend, “The Room”, in The New Yorker‎^[2], New York, N.Y.: Condé Nast Publications, →ISSN, →OCLC, archived from the original on 12 March 2015:

     But recently Columbia University introduced “Comedy Writers’ Room,” a master class in writing a sitcom pilot, taught by Tom Leopold, a former writer on “Cheers” and “Seinfeld.” The idea was to re-create the Hollywood “room,” where Tostito-scarfing writers slag one another’s ideas and pitch their own jokes into the wee hours with the aim of overhauling that week’s script by morning. Leopold’s task, in other words, was to manufacture an experience that would combine the worst aspects of medicine, law, and business.

   • 2013 September 17, Michael Kimmelman, “A Step Up for Brooklyn Bridge Park”, in The New York Times‎^[3], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 19 September 2013:

     A manta ray or, maybe, a humongous Tostito — in any case, a triangular platform, stepped and undulating, doing for Brooklyn Bridge Park sort of what the Boathouse does for Central Park. Creating a visual anchor for that end of the park as well as for the riverfront, it would become a perch from which to look not just over the harbor but also back at Brooklyn.