advergame

English

Etymology

Blend of advertisement +‎ game.

Pronunciation

  • (Received Pronunciation) IPA(key): /ˈæd.vəˌɡeim/
  • (General American) IPA(key): /ˈæd.vɚˌɡeim/
  • Audio (US):(file)

Noun

advergame (plural advergames)

  1. (informal) A computer game published by an advertiser in order to promote a product or service.
    • 2007 January 24, Louise Story, “More Marketers Are Grabbing the Attention of Players During Online Games”, in New York Times‎[1]:
      Some advertisers have taken casual gaming a step further, creating their own casual games — sometimes called advergames — and posting them on their Web sites.

Derived terms

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