banner blindness

English

WOTD – 9 November 2011

Etymology

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Pronunciation

  • Audio (General Australian):(file)

Noun

banner blindness (uncountable)

  1. A tendency to ignore banner ads and similar-looking banners on websites.
    • 2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:
      While consumers learned to develop "banner blindness" when performing keyword queries on search engines, […]

Translations

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