battage

From battre +‎ -age.

• IPA^(key): /ba.taʒ/

• Audio:

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battage m (plural battages)

1. hype, publicity

• → Italian: battage

• “battage”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.

Borrowed from French battage.

battage m (invariable)

1. buildup campaign
2. hype

• battage in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana