evoked set

English

Noun

evoked set (plural evoked sets)

  1. (marketing) A small group of brands that consumers consider before making a purchase.
    The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.
This article is issued from Wiktionary. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.