first-run

English

Alternative forms

  • first run

Adjective

first-run (not comparable)

  1. (of a film) made available for public screening for the first time
  2. (of a movie theatre) screening first-run films
    • 2013 June 6, “How Movies Used to Be Released Part I -- Roadshow Releases & First Run Theaters”, in Richard Rothrock‎[1]:
      How long a movie stayed in the First Run theaters depended entirely on how big a hit it was. [...] If a movie was not a hit, it most often left the first run theater after two weeks and disappeared seemingly forever.
  3. (of a television or radio program) broadcast or streamed for the first time on any broadcast or streaming service (including films that are previously released theatrically)
    • 2019 January 15, Knight, Rosie, “‘You,’ a Dud for Lifetime, Has Become Netflix’s Latest Water-Cooler Hit”, in The Hollywood Reporter‎[2]:
      [...] Netflix swooped in to take first-run rights to season two mere weeks before the streaming giant had any idea how the series would perform on its platform.

References

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