full price

full price (plural full prices)

1. The normal price, as opposed to a reduced price.

• long price

• “full price”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
• “full price”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.
• “full price”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present.
• “full price” in Longman Dictionary of Contemporary English, Longman.