greenhushing

English

Etymology

Blend of greenwashing +‎ hushing. Coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.

Pronunciation

  • Audio (Southern England):(file)

Noun

greenhushing (usually uncountable, plural not attested)

  1. A tendency of a company’s marketing to be quiet about its sustainability not to be charged with greenwashing.
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