hard-launch

English

Alternative forms

Etymology

From hard launch.

Verb

hard-launch (third-person singular simple present hard-launches, present participle hard-launching, simple past and past participle hard-launched)

  1. (transitive, marketing) To release (a product or service) to the general public.
    Coordinate term: soft-launch
  2. (transitive, informal) To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.
    Coordinate term: soft-launch
    • 2023 February 14, Hanna Lustig, “Emily Ratajkowski and Eric André Hard-Launched Their Relationship With a Joint Nude Instagram”, in Glamour‎[1]:
      Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day.
    • 2024 October 30, Gretty Garcia, “Zazie Beetz and David Rysdahl’s Relationship Timeline All in One Place”, in Cosmopolitan‎[2]:
      The celebs ring in the new year, and Zazie takes the opportunity to fully hard launch their ’ship. S’cute!
    • 2025 June 21, Jo Ellison, “The Bezos merger we all want a piece of”, in FT Weekend, Life & Arts, page 22:
      Vogue is, of course, where [Jeff] Bezos hard-launched his relationship with [Lauren] Sánchez.
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