jenama

Borrowed from Malay jenama.

• (Standard Indonesian) IPA^(key): /d͡ʒəˈnama/ [d͡ʒəˈna.ma]
• Rhymes: -ama
• Syllabification: je‧na‧ma

jenama (plural jenama-jenama)

1. (business) brand (product identity), brand name, trademark

   Synonym: merek

2. (business) branding:
   1. the promotion of a commercial brand of product or service in order to give it greater public awareness

      Synonym: penjenamaan

   2. the trade dress thus presented (trademarks, wordmarks, colorways, liveries, and so on)

• “jenama” in Kamus Besar Bahasa Indonesia, Jakarta: Agency for Language Development and Cultivation – Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia, 2016.

Blend of jenis +‎ nama.

• IPA^(key): /d͡ʒənama/
  • (Johor-Riau) IPA^(key): [d͡ʒənamə]
• Hyphenation: je‧na‧ma

jenama (Jawi spelling جنام, plural jenama-jenama)

1. brand name; brand

   Synonym: merek (definiteltly Indonesian)

• → Indonesian: jenama

• “jenama” in Pusat Rujukan Persuratan Melayu | Malay Literary Reference Centre, Kuala Lumpur: Dewan Bahasa dan Pustaka, 2017.