message control

English

Noun

message control (uncountable)

  1. (marketing) The management of an organization’s communicating its own agenda to the public, particularly as shaped by news media, customers or others.
    • 2024 August 18, Jörg Michael Dostal, “Left Conservatism: Sahra Wagenknecht's Challenge to the German Party System”, in The Political Quarterly, volume 95, number 4, →DOI, page 642 of 634–644:
      Wagenknecht […] represents the new party almost on her own, exercising effective ‘message control’. This tactic—and naming the party after the founder—is presented as a transitional solution to avoid immediate infighting. At a later stage, it is expected that the BSW will become less centralised.
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