overface
English
Etymology
Noun
overface (plural overfaces)
Verb
overface (third-person singular simple present overfaces, present participle overfacing, simple past and past participle overfaced)
- (retail) To place an excessive quantity of a product range on the shelves.
- Antonym: underface
- 2015, Constant Berkhout, Retail Marketing Strategy: Delivering Shopper Delight, page 114:
- Larger stores had to be filled, so retailers started overfacing items