phub
English
Etymology
Blend of phone + snub, coined by Adrian Mills at the McCann advertising agency in a brainstorming session in collaboration with the Macquarie Dictionary and a group of selected wordsmiths; subsequently widely promoted by the McCann agency.
Pronunciation
- IPA(key): /fʌb/
Verb
phub (third-person singular simple present phubs, present participle phubbing, simple past and past participle phubbed)
- (transitive, neologism) To ignore the conversation around oneself by focusing on one's smartphone.
- 2018, Zizi Papacharissi, editor, A Networked Self and Love[1], Routledge, →ISBN:
- Phubbing has been theorized to provoke conflict in romantic relationships because the partner being phubbed feels unimportant and deprioritized compared to the digital content delivered through their partner's mobile phone.
- 2022, Lambert Deckers, Motivation: Biological, Psychological, and Environmental[2], Routledge, →ISBN:
- Individuals who were phubbed during a conversation, felt less valued, less close, and less important to the individual who phubbed them.
Noun
phub (plural phubs)
- An instance of phubbing.
- 2020, Patrick R. Steffen, editor, Mindfulness for Everyday Living: A Guide for Mental Health Practitioners, Springer Nature, →ISBN, page 93:
- Researchers have found that phubs damage relationships and increase dissatisfaction and depression. About 25% of couples have fought over phubs (Goldberg, 2018).