pre-to-post

English

Adjective

pre-to-post (not comparable)

  1. (advertising) Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
    • 1977, Proceedings of the Annual Conference of the American Academy of Advertising:
      This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]
    • 2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research:
      The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.

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