superflack

English

Etymology

From super- +‎ flack.

Pronunciation

  • Audio (US):(file)

Noun

superflack (plural superflacks)

  1. (informal) A highly successful publicity agent.
    • 1997, Frank Sanello, Jimmy Stewart: A Wonderful Life, page 126:
      The more sophisticated War Department officials knew exactly where Jimmy would be most effective — as a superflack for the entire war effort.
    • 2010, Ian Halperin, The Governator, page 140:
      Bobby Zarem was considered and up-and-coming public relations genius, a superflack.