underconsumption core

English

This English term is a hot word. Its inclusion on Wiktionary is provisional.

Alternative forms

  • (uncommon) underconsumptioncore

Etymology

From underconsumption +‎ -core

Noun

underconsumption core (uncountable)

  1. (Internet slang, aesthetic) An aesthetic that emphasizes minimalism, frugality, buying less, and recycling or reusing fashion or other objects.
    • 2024 June 9, “What is the appeal of Underconsumption Core?”, in Thrifting Future‎[1], archived from the original on 10 March 2025:
      Underconsumption core promotes the idea of buying only what is necessary and maximizing the utility of existing possessions. This shift from excessive consumption to intentional purchasing resonates with those feeling the financial strain of rising living costs and economic uncertainty.
    • [2024 August 23, Sherilyn Sim, “Young people embracing TikTok trend of ‘underconsumption core’”, in Straits Times, page A16:
      This led her to embrace a TikTok trend known as “underconsumption core”, where she focused on buying less, decluttering and using items she already had. […] On TikTok, the hashtag #underconsumptioncore boasts more than 39 million views worldwide]
    • 2024 December 29, Cathrine V. Jansson-Boyd, “Underconsumption Core: Just Another Fad?”, in Psychology Today‎[2]:
      For anyone who has not come across it, underconsumption core is when people make use of what they already own and avoid buying in to new trends, with an aim to have a sustainable mindset. This may involve purchasing second-hand clothes, repurposing clothes you already have, or finishing a mascara before buying a new one.
    • 2025 March 9, Callie Holtermann, “Eclectic Grandpa, Coastal Grandma, Mob Wife? Fast Fads Are Tiring Out Gen Z”, in New York Times, page A.1:
      In a flurry of videos last year, some expressed frustration at the buy-buy-buy ethos on the app. Others pushed “underconsumption core,” which encourages users to show off their off-trend, but still thoroughly wearable, clothes.
    • 2025 May 24, Brittany Wong, “'Underconsumption Core' Is Going Viral On TikTok. Here's Why Gen Z Can't Get Enough”, in HuffPost‎[3], archived from the original on 24 May 2025:
      April Silva, a TikTok user and lifelong thrift store fan, is a big proponent of underconsumption core. She defines it as a more minimal approach to shopping
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